About
Scaled one of the world's largest Spanish-language YouTube ecosystems to 120M subscribers across 22 channels, achieving 50%+ YoY growth in 2024–2025 and 2x monetization. Leads creator-driven growth strategy, Social-First Originals, live production at scale, and IP windowing across YouTube, TikTok, Instagram, Facebook, and ViX — with a rare combination of editorial instinct, data-driven execution, and deep expertise in the highest-growth segment for every major platform: Spanish-language LATAM.
Core Expertise
01YouTube Monetization & Product Adoption
02Creator Partnerships & Talent Development
03Social-First Originals & Branded Content
04Audience Growth: Retention, CTR & Packaging
05Multi-Platform Strategy (YouTube, TikTok, Instagram, Facebook, O&O)
06Spanish-Language LATAM Ecosystem Leadership
Experience
Head of Video Ecosystem Strategy & Social-First Originals
- Scaled a 120M-subscriber YouTube portfolio across 22 channels — including Las Estrellas, La Rosa de Guadalupe, Tlnovelas, and El Chavo del 8 — delivering 50%+ YoY growth in consecutive years through retention-driven programming and packaging optimization.
- Doubled portfolio monetization by designing a creator-led programming model, optimizing mid-roll strategy, and aligning content output with revenue partnership goals.
- Launched 10+ Social-First Originals across YouTube, TikTok, Instagram, Facebook, and ViX — generating billions of video views and ranking among the top Spanish-language accounts across every major platform.
- Drive live production strategy across high-scale events and creator-led livestreams, including simultaneous multi-platform broadcasts and 24/7 live formats.
- Led the social data and analytics workstream for ViX Micro — TelevisaUnivision's vertical micro-drama initiative — designing an A/B testing framework that established the creative and format foundations for a scalable vertical content production model.
- Lead a dedicated team responsible for clipping and distributing TelevisaUnivision's IP library across all digital windows — maximizing reach, positioning, and monetization through strategic content windowing across YouTube, TikTok, Instagram, Facebook, and O&O platforms.
- Brokered and managed strategic creator agreements supporting audience growth and commercial alignment across entertainment, comedy, scripted, and live verticals.
- Member of TelevisaUnivision's internal taskforce on digital best practices and AI adoption, representing the company's entire digital social ecosystem.
Head of Video Editorial
- Directed editorial video strategy across 35+ social accounts and 5+ digital properties spanning Mexico, USA, and LATAM.
- Built performance publishing frameworks focused on retention and audience growth that directly laid the foundation for the full digital video ecosystem strategy.
- Promoted after 9 months to lead TelevisaUnivision's entire video ecosystem across YouTube, TikTok, Instagram, Facebook, X, ViX, and owned-and-operated platforms.
Video Producer / Content Creator
- Developed original content and a scalable clipping strategy across 35+ entertainment brands that doubled portfolio views while streamlining production operations.
- Optimized platform-native storytelling, retention, and audience development frameworks that fed into TelevisaUnivision's broader digital growth strategy.
Video Producer
- Produced video content across 25+ social accounts focused on LATAM and global celebrity coverage. Role transitioned into Televisa Digital following TelevisaUnivision's acquisition of ViX.
Video Producer
- Produced branded and editorial video content for BuzzFeed Originals, Tasty, and BringMe.
- Co-launched BuzzFeed's first Spanish-language channels, helping build one of the most creator-native digital video operations in the Spanish-speaking world at the time.
Content & Event Producer
- Led creative and logistics production for large-scale live events combining technology, video mapping, and generative real-time visuals.
- Produced cultural and corporate events for notable clients including GNP, Megacable, and Talent Land, and festivals including Festival 212, Rock x la Vida, and Fotosíntesis.